Liquid IV is a brand of powdered hydration products designed to enhance water absorption and hydration more effectively than water alone. It uses a proprietary formula called Cellular Transport Technology (CTT®), which combines electrolytes, vitamins, and nutrients to facilitate faster and more efficient hydration by promoting active transport of sodium, potassium, glucose, and water into the cells. This technology is similar to the principle behind oral rehydration solutions used to quickly rehydrate individuals at risk of dehydration
. Liquid IV products come in convenient single-serving packets that you mix with water. They contain a blend of ingredients such as cane sugar, dextrose, potassium citrate, salt, vitamin C, and B vitamins, aimed at replenishing electrolytes lost through sweat or illness and supporting immune function and metabolism. The product is vegan, gluten-free, and free from artificial sweeteners, though it does contain sugars and carbohydrates, which may not suit all diets
. The brand is popular in the US and expanding internationally, marketed as a functional hydration aid useful for exercise, travel, heat exposure, and recovery. It is also used in disaster relief to help prevent dehydration in affected communities. Liquid IV emphasizes both hydration benefits and social impact, aiming to improve global access to clean drinking water
. In summary, Liquid IV is an electrolyte powder mix that turns ordinary water into a more hydrating beverage by adding essential electrolytes and vitamins, helping the body absorb fluids faster and more efficiently than water alone
