Live streaming is the streaming of video or audio in real time or near real time. It is often referred to simply as streaming, though recorded content, such as video-on-demand, vlogs, and YouTube videos, are streamed as well but not live. Live streaming services encompass a wide variety of topics, from social media to video games to professional sports to lifecasting. Live coverage of sporting events is a common application. Chat rooms are a key feature in live streaming, allowing viewers to interact with the broadcaster and join ongoing conversations.
Live streaming technology is how videos are streamed over the internet, live, in real-time, as they are being recorded. Live streaming technology is the internet’s response to live television broadcasts, with the most popular being news shows and sports. Live content holds viewers’ attention as much as 20 times longer than on-demand content, allowing you to build a solid connection with your viewers. Live streaming is an effective, impactful way to accomplish any goals and objectives you want to accomplish. Live streaming can be used to promote and announce new products and services, announce big company news, teach an online class, and more. Live streaming gives brands the opportunity to reach and interact with millions of people across the world.
Some popular platforms for live streaming include Facebook Live, Periscope, Kuaishou, Douyu, bilibili, and Twitch. Live streaming is a rapidly growing industry, set to reach $330.51 billion by 2030.
