Local SEO, or local search engine optimization, is a process that affects the visibility of a website or a web page in a web search engines unpaid results, often referred to as "natural", "organic", or "earned" results. It is similar to general SEO, but it is focused on optimizing a businesss online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Any business that has a physical location or serves a geographic area can benefit from local SEO.
Some common tasks involved in local SEO include optimizing a businesss Google Business Profile, finding local keywords, creating locally relevant content, and improving webpage rankings in organic search. Local SEO can help a business appear in Google results for searches with local intent, such as "near me" searches.
Local SEO is critical for small businesses, as 46% of all Google searches are looking for local information. By optimizing a businesss online presence for local search, it can improve organic traffic from searches performed by customers in nearby areas.
