Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It involves researching, promoting, selling, and distributing products or services to attract, acquire, and retain customers by satisfying their wants and needs and instilling brand loyalty. The key components of marketing include:
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Target Market: The group of people or organizations that a company aims to sell its products or services to.
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Marketing Mix: Also known as the four Ps, this refers to the product, price, place, and promotion strategies that a company uses to market its products or services.
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Advertising: A means of communication with the users of a product or service that is intended to inform or influence people who receive them.
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Sales: The process of selling a product or service to a customer.
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Distribution: The process of getting a product or service to the customer, including transportation, storage, and delivery.
Marketing is typically done by the seller, such as a retailer or manufacturer, but sometimes tasks are contracted to a dedicated marketing firm or advertising agency. The goal of marketing is to attract an audience to a companys product or services through high-quality messaging.
