Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. It is a set of tools that streamlines and simplifies some of the most time-consuming responsibilities of modern marketing and sales roles. Marketing automation uses software to automate monotonous marketing work, such as email marketing, social media posting, and ad campaigns. It allows businesses to centrally orchestrate and manage their interactions with customers, handling marketing campaigns and processes across multiple platforms automatically.
Marketing automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool. Marketing automation assists greatly in areas like lead generation, segmentation, lead nurturing, and customer retention. By automating repetitive tasks, marketing departments, consultants, and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored, and executed by software, which increases efficiency and reduces human error.
In summary, marketing automation is a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. It is a way to organize and unify campaigns and a central place that everything connects to and extends.
