what is mass communication

Mass communication is the process of creating, sending, receiving, and analyzing messages to large audiences via verbal and written media. It involves the use of mass media, which refers to technology capable of sending messages to great numbers of people, many of whom are unknown to the sender. The primary examples of mass media include print, digital media and the Internet, social media, radio, and television. The study of mass communication is concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information. Mass communication is a multi-disciplinary field that incorporates elements of related fields such as strategic communication, health communication, political communication, integrated marketing communications, and journalism. The purposes of mass communication include entertainment, education, and political propaganda. Mass communication has a significant impact on society, shaping cultural norms and values and affecting the way people perceive and interact with the world. It disseminates new ideas and beliefs and affects its audiences’ buying habits, styles, schedules, and health. Mass communication provides a wide range of work prospects, and most of these jobs are highly practical.