There is no clear answer to the question "what is mau" as it is not a well- defined term on its own. However, MAU is commonly used as an abbreviation for "monthly active users," which is a metric used by social networking and other websites to count the number of unique site visitors each month
. MAU is a key performance indicator (KPI) used to measure an online business's general health and is the basis for calculating other metrics
. It is also useful when assessing the efficacy of a business's marketing campaigns and gauging both customer engagement and retention
. MAU is typically used by traveling or financial apps where users are expected to interact a few times a month
