what is merchandising

Merchandising is the practice of promoting and selling products to retail consumers. It involves presenting products in a visually favorable light to encourage purchases, and includes marketing strategies, display design, setting prices for goods, developing marketing strategies, and establishing discounts or coupons. Merchandising can be done in both physical and digital spaces. Some popular ways to entice buyers to purchase include window and in-store displays, grouping related products together, shelf signage, in-store ads featuring the merchandise, samples and giveaways, in-store demonstrations, and well-stocked shelves. The benefits of merchandising include showing customers the variety of products available, placing additional products within customers reach, and promoting sales.