A meta description is an HTML element that provides a brief summary of a web page. It is a webpage summary that can show in search engine results. The meta description summarizes a pages content and presents that to users in the search results. It is one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. The meta description should let users know what theyll find on the page and encourage them to click through (rather than click another result). It is a brief summary of a webpage that may be used by search engines like Google to generate a snippet, the descriptive text below the page title in search engine results. The meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query. The optimal length of a meta description is around 155-160 characters.