The Multi Media Interface (MMI) is an in-car user interface media system developed by Audi. It was first launched at the 2001 Frankfurt Motor Show on the Audi Avantissimo concept car and was later implemented in the majority of Audi's latest series of automobiles
. The MMI system streamlines controls for audio, vehicle settings, and navigation under a common interface, reducing the number of physical buttons and knobs in the vehicle
. The MMI touch response system is a newer version that provides touch displays with haptic feedback, a smartphone-like interface, and natural voice control
. MMI allows users to control a variety of devices and functions of the car through a central control dial, touchscreen, and voice commands
. Different Audi models may have different versions of MMI, with higher-end models featuring more sophisticated systems
. The MMI system has evolved over the years, with newer models featuring larger touch displays and updated software
