what is motto

A motto is a short sentence, phrase, or word that expresses a belief, purpose, or guiding principle of an individual, family, social group, or organization. It is often inscribed on something as indicative of its character or use, such as a badge or banner. Mottos are usually found in written form and may stem from long traditions, significant events, or personal beliefs. They can be in any language, but Latin has been widely used, especially in the Western world. Mottos are similar to proverbs, slogans, and catchphrases, and they serve as a succinct expression of the spirit or purpose of a person, organization, city, etc. .