The NFL Color Rush was a promotion in conjunction with the National Football League and Nike that featured "color vs. color" matchups with teams wearing matchup-specific uniforms that were primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football
. The initiative aimed to deliver a unique and visually captivating experience for fans by creating a pronounced visual contrast between the teams on the field, resulting in a visually stunning spectacle for viewers
. The uniforms were often striking and attention-grabbing, featuring vibrant hues that represented the team's primary color or an alternative color associated with the franchise
. Despite being promoted as color vs. color, some games had one team wearing traditional white uniforms, either by choice or out of necessity
. The promotion was officially discontinued for the 2018 season, but many teams continue to wear the Color Rush uniforms and promote them heavily
. Notably, the Cleveland Browns, Seattle Seahawks, Dallas Cowboys, Pittsburgh Steelers, Buffalo Bills, and Los Angeles Chargers continue to wear the Color Rush uniforms
