what is niche perfume

Niche perfume is an alternative to mass perfume production. Niche perfumes are unique, in-house perfumes produced on a small scale and sold through what is usually the company store, with limited availability in stores and without mass advertising or celebrity endorsements. Niche perfumery gained a following especially in Europe and North America among people looking for unique scents, as niche houses generally made smaller batches than designer or celebrity fragrances and were thus less ubiquitous at a given moment. Unlike mass-produced designer perfumes, niche fragrances are crafted by hand so they cover a greater variety of notes, producing a much wider range of more varied, interesting scents. Niche perfumes are crafted with passion and expertise to provide a deep, pleasurable sensory experience. The goal of niche houses is not to sell as much as possible but to create unique and high-quality fragrances. Niche perfumes are a chance to own a fragrance that other people don’t have, and they are about owning something different that you can’t find on every high street.