Noom is a subscription-based weight management and wellness app that combines diet guidance with behavior-change psychology. It aims to help users form healthier long-term habits rather than just following a short-term diet, using daily lessons, tracking, and coaching to support change.
How Noom works in brief
- Core approach: Noom emphasizes behavioral psychology, habit formation, and emotional awareness around eating, rather than prescribing rigid menus. The goal is sustainable lifestyle change.
- Food categorization: Foods are organized into a color-coded system—green (least calorie-dense and most nutrient-dense), yellow (moderation), and orange (higher calorie density). This framing helps users make mindful choices over time.
- Daily lessons and activities: The app delivers bite-sized, daily educational lessons on nutrition, stress management, goal setting, and habit formation to build healthier routines.
- Tracking and coaching: Users log meals, track weight and activity, and may access virtual coaching and community support. Some coaching options are included, while others may involve additional fees.
- Tools and features: In addition to meal logging, Noom offers progress tracking, mood and motivation tracking, and educational content. It often positions itself as a lifestyle program rather than a short-term diet.
What to expect and considerations
- Effectiveness: Noom’s approach has been associated with behavioral change and weight loss in various reviews, with some studies suggesting it can be effective for reducing weight when combined with consistent use and engagement. However, outcomes can vary, and the presence and qualifications of coaches can differ by region and program tier.
- Pros: Focus on psychology and long-term habits, flexible food choices within the color system, structured education, and community or coaching support.
- Cons: Some concerns about calorie targets, the variability of coach qualifications, and the cost of ongoing subscriptions or premium coaching. Individual results depend on adherence and personal context.
- Trial option: Noom often offers a trial period (such as a 7-day trial in some versions) to test the program before committing to a full subscription.
If you’re deciding whether Noom is right for you
- Consider your goals: If long-term habit change and behavior-focused support appeal to you, Noom’s framework may be a good fit.
- Check coaching and features in your region: Availability, coach qualifications, and pricing can vary, so verify what’s included in your area.
- Compare with alternatives: If you prefer strictly calorie-tracking, certified nutritionist guidance, or a different weight-management approach, exploring other programs or a self-guided plan may be worthwhile.
Direct answer: Noom is a subscription-based weight management app that focuses on behavior change and psychology to help you develop lasting healthy habits around eating. It uses a color-coded food system (green, yellow, orange), daily micro-lessons, and tracking tools, plus access to coaching and community support to guide you toward sustainable weight loss rather than a short-term diet.
