what is numeris and why are they calling me

Numeris is a Canadian audience measurement organization that provides audience data and insights capturing media behaviors in a cross-media world for the Canadian Media Industry. They research how many people consume different radio, television, and online programs, which allows them to create audience data. Numeris is a Gold Seal Accredited Agency of the Canadian Research Insights Council (CRIC) . They are the sole provider of viewership numbers for television and radio broadcasters in Canada. Numeris calls people to participate in their surveys and panels, and the first contact is usually a phone survey about television. Numeris makes nine million calls a year to assemble panels, and half of the calls go unanswered. Numeris is a non-profit organization that is governed by the radio, TV, and ad industries, and they have no discretion to release numbers beyond the list of top-30 shows they publish nine days after the end of the viewing week. If Numeris has called you, it is likely because they are conducting research and would like you to participate in their surveys or panels.