NXT is a brand of the American professional wrestling promotion WWE that was introduced on February 23, 2010). It serves as a developmental brand for Raw and SmackDown, which are WWEs primary brands considered as the main roster). Wrestlers assigned to NXT primarily appear on the brands weekly television program, NXT). In its original incarnation, NXT was a reality-based television show in which rookies competed to become a star in WWE. In 2012, NXT was relaunched as a separate brand and replaced the now-defunct Florida Championship Wrestling (FCW) as WWEs developmental territory). Wrestling critics and fans came to view NXT as its own distinct entity during this period, with the brands shows being praised for their high-quality matches and storylines). Despite the myriad of changes, one thing that remained was the excellent in-ring product.