what is okr

OKR stands for Objectives and Key Results. It is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The concept was popularized by Andrew Grove and later by John Doerr, one of the earliest investors in Google. OKRs comprise an objective, which is a significant, concrete, and clearly defined goal, and 3-5 key results, which are measurable success criteria used to track the achievement of that goal. This framework is used by leading organizations to set and enact their strategies, and it is designed to create alignment, engagement, and transparency around measurable goals