Objectives and Key Results (OKR) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their progress. The framework has two main components:
- Objectives: These are specific, qualitative, and inspiring goals that an individual or team wants to achieve within a certain period. Objectives should be challenging yet attainable and aligned with the organization's overall strategy.
- Key Results: These are measurable outcomes used to track the achievement of the objectives. They should be specific and quantifiable (e.g., number of sales, customer acquisitions) and provide a clear measure of success.
OKRs can also be supported by initiatives, which are the projects, tasks, or activities undertaken to achieve the key results. The purpose of OKRs is to enhance strategy execution, create alignment, inspire people around common goals, and provide a clear structure for progress measurement. Organizations typically set OKRs on a regular cycle (often quarterly) and use them to focus efforts on the most important priorities. In essence, an OKR tells you what you want to achieve (Objective) and how you will measure progress toward it (Key Results).
