what is old spice

Old Spice is an American brand of male grooming products that includes aftershaves, deodorants, antiperspirants, shampoos, body washes, and soaps. It was first launched as Early American Old Spice by William Lightfoot Schultzs soap and toiletries company, Shulton Inc., in 1937. Initially, it was targeted to women, with the mens product being released before Christmas at the end of 1937. In the 1970s, Old Spice shifted from being a shaving brand to a fragrance brand by introducing signature scents like Old Spice Burley. In June 1990, Procter & Gamble purchased the Old Spice fragrances, skincare, and antiperspirant & deodorant brands from the Shulton Company. Throughout the 2000s, Procter & Gamble introduced many forms of deodorant, body washes, and body sprays in several scents under the Old Spice name. The brand has a rich history and has undergone significant rebranding to appeal to a new generation, with viral marketing campaigns that used humor and absurdity to create buzz.