what is onpage seo

On-page SEO, also known as on-site SEO, is the process of optimizing various front-end and back-end components of a website so that it ranks higher in search engines and brings in more traffic. On-page SEO includes optimizing title tags, content, internal links, URLs, and other elements of a webpage. The goal of on-page SEO is to make a webpage more relevant and useful to users, which in turn can lead to higher search engine rankings. On-page SEO is different from off-page SEO, which refers to signals that happen off of a website, such as backlinks. On-page SEO is important because search engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent. By optimizing a webpage for on-page SEO, website owners can improve their websites search engine rankings and earn organic traffic.