what is ooh in marketing

OOH in marketing stands for "Out of Home" advertising. It refers to any advertising that consumers see or engage with outside of their home. This includes billboards, digital signage at sports stadiums, posters in subway stations, and digital marketing in convenience stores or gyms. OOH advertising is a powerful toolkit for any marketing department because it has the potential to impact consumers and cant be ignored compared to other advertising channels. OOH campaigns can be measured, and attribution is now possible, making it easier for marketers to build campaigns seamlessly across several channels and mediums, including OOH.