Organic search refers to the process of finding information on the internet by entering a query into a search engine, like Google or Bing. Organic search results are the unpaid listings that appear on a search engine results page (SERP) and are based on factors such as relevance to the users search. These results are calculated strictly algorithmically and are not affected by advertiser payments. Organic search is different from paid search, where results are sponsored by advertisers and appear on the SERP as a result of a paid advertising campaign.
Organic search is important for businesses because it can generate long-term results and provide a competitive advantage. Organic search traffic is the first source of visits for most sites and can be a crucial component of a buyer funnel, leading to higher conversions and return on investment (ROI). SEO and marketing teams can use valuable organic search insights to optimize websites and content, better understand audience behavior and customer intent, identify new opportunities for growth, and more.
