what is outbound sales

Outbound sales is a sales strategy where a sales representative initiates contact with a potential buyer, usually through cold calling or emailing them from a list of leads. The main difference between inbound and outbound sales is that with outbound sales, the seller reaches out to the prospect first, while with inbound sales, the potential customer contacts a business to ask about a product or service. Outbound sales aims to actively sell a product or service, while inbound sales focuses on educating interested buyers. Outbound sales is particularly important for growing SaaS sales teams, as it is the quickest route to generating new revenue. The primary purpose of outbound sales is to contact people with the aim of generating sales. Outbound sales reps are sometimes given quotas of how many outbound calls must be made in a particular day or week. Success in outbound sales comes from implementing the right strategies and tactics, such as using call software. Outbound sales is an absolute must-have for businesses that can’t afford to spend too much money on advertising, waiting till their prospects find their website and contact the company first.