what is page rpm

Page RPM stands for page revenue per thousand impressions and is a metric used by publishers to measure the revenue generated by their website or mobile app per thousand views or impressions. It is calculated by dividing the estimated earnings by the number of page views received, then multiplying it by 1000. For example, if a certain page has earned an estimated revenue of $20 per month, and has 2000 page views per month, the page RPM would be ($20/2000)*1000 = $10. Page RPM is a way to measure ad revenue for large numbers of pageviews. It is a helpful metric for publishers because it allows them to evaluate the quality and performance of every page on their website and see what pages are high-earning pages and what pages are not. To increase page RPM, publishers can increase ad density, optimize ad placement, improve website speed, and more.