what is pega software

Pega is a software company that provides a business process management (BPM) and customer relationship management (CRM) platform. It is an American software company based in Cambridge, Massachusetts, founded in 1983. Pegas low-code platform allows organizations to adapt to change and is powered by AI. The primary use of Pega is to reduce costs and improve business reasons. Pega is entirely model-driven software that facilitates the growth of strong and scalable applications. Pegas core software product is the Pega Platform, part of its Pega Infinity suite of applications for customer engagement and digital process automation, which are designed to connect customer interfaces with back-end process automation. Pegas low-code platform helps businesses to unify their processes and customer journeys from end to end, allowing businesses to have a single view of a customer, workflow, and intelligent automation.