PLR stands for Private Label Rights, which is a licensing agreement that grants someone the right to sell an asset like a document, video, or online course, among others. The creator of a PLR product sells a license that allows the buyer to use it in part or in full, and the buyer can then resell it as if it were something they authored. PLR products are commonly used in content creation, marketing strategies, and online course creation, among others.
PLR content can be especially helpful for companies that want to offer content outside their main area of expertise, which could involve lots of research or potential mistakes in the finished article otherwise. However, it is important to keep in mind that the PLR must change, and it should only serve as a basis and idea for the development of a new product. PLR-licensed info-products are a good starting point to attract new consumers and save time and effort in the content creation process.
