what is pop shelf store

Popshelf is a chain of stores owned by Dollar General that offers a unique shopping experience. The stores are clutter-free and offer a rotating selection of on-trend products, including limited-time merchandise, seasonal items, beauty products, living room decor, and Dollar Generals store brand items. Popshelf stores are roughly 9,000 square feet and carry items such as home goods, seasonal decor, and party supplies. The stores are aimed at wealthier shoppers and offer products priced mostly at $5 and below. Popshelf has 30 stores in six states as of October 29, 2021, and plans to have approximately 1,000 stores by the end of the 2025 fiscal year. The company is also testing a store-within-a-store format, with 14 smaller versions of Popshelf inside DG Markets, a format of Dollar General that is larger and has a wider selection of groceries. Popshelf stores offer customers an option to buy online and pick up in the store, and the company plans to start shipping purchases to customers homes.