PPC stands for pay-per-click, which is a type of digital advertising where advertisers pay each time a user clicks on one of their ads. Essentially, the advertiser pays a fee each time someone clicks on their ad, and the goal is to drive traffic to their website or landing page. PPC ads can come in different shapes and sizes, including text, images, videos, or a combination, and can appear on search engines, websites, social media platforms, and more.
PPC is usually associated with first-tier search engines, and advertisers can bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertisers ad will appear among the top results, and the advertiser is then charged a fee each time a user clicks on their ad.
PPC campaigns can be managed to easily set and change the maximum cost-per-click, allocate budgets, and adjust the strategy on the fly. This level of control enables advertisers to optimize their campaigns and adapt quickly if needed. PPC advertising can be a cost-effective way to drive traffic to a website and grow a business, but it takes time and effort to do it right.
PPC can also help to increase brand awareness and complement SEO efforts. While SEO focuses on increasing organic traffic, PPC can be used to drive immediate traffic to a website or landing page. Businesses see the best results when they align SEO and PPC in their marketing.
