what is ppc advertising

PPC stands for pay-per-click, which is an internet advertising model used to drive traffic to websites. In this model, an advertiser pays a publisher (such as a search engine, website owner, or network of websites) when the ad is clicked. PPC is usually associated with first-tier search engines such as Google Ads, Amazon Advertising, and Microsoft Advertising (formerly Bing Ads) . Advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC ads can come in different shapes and sizes, including banner ads, and can be shown on websites with related content that have agreed to show ads. PPC marketing can help attract new customers and grow a business by making the brand visible to specific audiences and taking them to high-value pages that support business goals. Some of the most popular PPC marketing platforms include Google Ads, Facebook Ads, and Microsoft Ads.