what is ppc in digital marketing

PPC stands for pay-per-click, which is a type of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, it is a method of buying visits to your website, in addition to driving website visits organically. PPC ads come in different shapes and sizes and can be run in a variety of places, including search engines like Google and Bing, social media platforms like Facebook and Instagram, banners on websites, videos on YouTube, and marketplaces like Amazon. The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for. PPC marketing can help attract new customers and grow your business by making your brand visible to specific audiences and taking them to high-value pages that support your business goals. When done right, PPC can earn you a hefty profit.