Social media PR refers to using social media channels such as Twitter, Instagram, Facebook, TikTok, etc. to drum up some press, put your company in the spotlight, and get people talking about you. PR and social media are based on communication, but social media amplifies your message, allowing PR to be stronger and more impactful. Social media has completely changed the PR landscape, and it has allowed PR to reach a much larger audience. Social media PR is all about showing your unique offerings and how this helps the niche audiences that your service or product focuses on. Social media allows PR professionals to reach a larger audience and get more exposure for their organization’s stories and news, with the potential to reach a new demographic that may not have been a target before. Here are some ways that public relations experts use social media:
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To make big announcements. Instead of issuing out a press release and waiting for a media channel to pick up the story, public relations experts can use social media to share the story directly with the followers of a company.
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To build brand awareness and credibility of a company or an individual.
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To reach a very large audience, thus improving the outcome of their goals and the overall success of the company or the individual that they are promoting.
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To share earned media on their organizations’ social media channels to help stretch the impact and exposure of their media coverage.
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To tap into the “public” part of public relations.
