what is primary research

Primary research is a research method that involves collecting data directly from the source, rather than relying on data that has already been collected by someone else. Examples of primary research methods include surveys, interviews, observations, and ethnographic research. Primary research is often used to address a specific problem that requires in-depth analysis. It is exploratory in nature and is concerned with examining a research question where no preexisting knowledge exists. Primary research has several advantages over other research methods, including the ability to conduct tailored, thorough research, and the ability to control how data is collected and used. Primary research is an excellent skill to learn as it can be useful in a variety of settings including business, personal, and academic.