The (PRODUCT)RED is a brand licensed by the company Red, also known as (RED), that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in several African countries. When you purchase an iPhone or any other Apple product in the (PRODUCT)RED color, a portion of the proceeds goes to the Global Fund to combat pandemics, particularly HIV/AIDS. Apple has been a partner of (RED) for over 15 years and has generated nearly $270 million for the Global Fund to support the fight against global health emergencies