what is promo code

A promo code, short for promotional code, is an alphanumeric string that customers can enter during the checkout process to receive a discount or other benefits on their purchase. Promo codes are used by online stores as part of a larger promotional marketing strategy to encourage purchases and build customer loyalty. They can offer a percentage or specific dollar amount discount, free shipping, or other incentives. Promo codes are also an effective way for businesses to track the success of their marketing efforts and campaigns. They can be used for both one-time purchases and subscription products, and can be limited by time frame or order value. Promo codes are a valuable tool for both customers and businesses, providing customers with savings and businesses with increased revenue and customer engagement.