what is promotion

Promotion, in the context of marketing, refers to any type of marketing communication used to inform target audiences about the relative merits of a product, service, brand, or issue, most of the time persuasive in nature. It aims to increase brand awareness, create interest, generate sales, or create brand loyalty. Promotion is one of the basic elements of the marketing mix, which includes product, price, place, and promotion. It can include personal selling, advertising, sales promotion, direct marketing, publicity, and other activities. In the context of careers, a promotion refers to the advancement of an employee's position or rank in a hierarchical structure. It can also refer to the furthering of the growth or development of something, especially the furtherance of the acceptance and sale of merchandise through advertising, publicity, or discounting