Promotion in the marketing mix refers to the various activities and methods used to communicate with the customer about the product and its benefits. It is one of the four Ps of marketing, which also include product, price, and place. The role of promotion is to attract the attention of consumers, motivate them to take action or make a purchase, and create a channel for conversation with the targeted consumer base. This can be achieved through a combination of marketing methods, including advertising, sales, public relations, and direct marketing
. A promotion mix is important as it helps optimize promotional efforts, reach a broader audience, improve the effectiveness of promotional campaigns, segment the audience, improve communication with clients, inform subscribers, and help the brand stand out from the crowd
