what is qualtrics

Qualtrics is an American experience management company that offers a cloud-based subscription software platform for experience management. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill. Qualtrics Survey is a software that allows users to create surveys, distribute surveys, and analyze the responses and data collected all in one location. The software is used to design products people love, increase market share, and accelerate growth. Qualtrics offers a range of software products, including xm for Customer Frontlines, xm for People Teams, and xm for Strategy & Research. The company has been recognized as a leader in the experience management category by Gartner, Forrester, and G2. Qualtrics holds an annual in-person experience management summit called Qualtrics X4™ that includes keynotes, breakout sessions, product demos, and customer showcases.