An Instagram Reel is a feature that allows users to create and share short video clips on the Instagram platform. Reels can be up to 60 seconds long and can be edited, sound-dubbed, or have audio overlays added to them. They can be found under their own tab on account profiles and can be shared on Instagram Feeds, Stories, or Explore tabs
. Reels offer a way for people to connect with others, be entertained, and informed
. They have become a popular marketplace for engaging with friends, fans, and customers
. Reels can be used for various purposes, such as promoting services, showcasing products, or sharing behind-the-scenes content
. They can also be used to collaborate with influencers, share user tutorials, and create helpful listicles
. Reels have become a major play for Instagram, accounting for up to 20% of user activity on the platform