what is sales automation

Sales automation is the use of software and digital tools to automate repetitive tasks that are key to building simple and profitable customer journeys. It aims to manage or own responsibilities that sales reps and managers do on a daily, weekly, or monthly basis. Sales automation software can help salespeople manage the repetitive and mundane tasks that need to be done in order to have a smooth, organized workflow. It can automate tasks such as lead generation, lead nurturing, lead scoring, forecasting, talent management, and sending follow-up automated emails. Sales automation can also help sales reps manage their time more efficiently, allowing them to focus on high-value tasks like prospecting and closing deals. Sales automation is often included as a feature of CRM software, lead generation software, and email marketing software.