what is salesforce

Salesforce is a cloud-based software company that provides tools to help businesses manage customer data, sales operations, and marketing campaigns. Salesforce is an integrated Customer Relationship Management (CRM) platform that gives all departments of a business, including sales, customer service, and marketing automation, a 360-degree view of the customer lifecycle with streamlined workflows. Salesforce is best known as one of the first cloud-based software companies that revolutionized business technology. Salesforce provides various features and tools that businesses can use to improve customer relationships, including customer segmentation, customer data management, and customer support. Salesforce is also known for its AI-driven prompts that let sales teams know when it’s the best time to take a specific action to drive a deal forward. Salesforce is used by over 150,000 companies, both big and small, to grow their business.