Salesforce Data Cloud is a hyperscale data platform built into Salesforce that allows users to activate all their customer data across Salesforce applications. It is a real-time platform for customer data that harmonizes data thats updated every millisecond, so users can meet customers where they are and deliver personalized experiences. Salesforce Data Cloud allows users to organize and unify data across Salesforce and other external data sources, and after data has been ingested into Data Cloud, it can be used to drive personalization. It is the fastest-growing organically built product in Salesforce's history. Salesforce Data Cloud was formerly known as Genie. Some of the features of Salesforce Data Cloud include:
- Connect: Unify all customer data at scale, from any source, with out-of-the-box connectors.
- Harmonize: Anticipate customer needs and preferences with unified profiles that adapt to their activity in real-time.
- Activate: Empower teams to create intelligent, automated experiences across the customer journey.
Salesforce Data Cloud artifacts are exposed as familiar platform metadata, and users can interact with Data Cloud data using LWC, Apex, Flows, APIs, and SDKs.
