Schema markup, also known as structured data, is a code standard used to help search engines understand and categorize webpage content. It is a semantic vocabulary that helps search engines better understand the information on a page, and it communicates the meaning of the page, elements, and how users should see it to the searching tool, in a language the search engine can understand. Schema markup is a great way to claim more SERP real estate and improve your websites CTR. Here are some key points to know about schema markup:
- Schema markup is a code in the form of structured data that describes elements on a website into a language that all major search engines understand.
- Schema markup creates an enhanced description, commonly known as a rich snippet, which appears in search results.
- Schema markup is a great way to help search engines parse and understand website information more effectively.
- Schema markup can be used for different types of content, such as articles, events, local businesses, products, recipes, reviews, and videos.
- Schema markup can be added to a webpage using microdata, which is a set of tags that aims to make annotating HTML elements with machine-readable tags much easier.
In summary, schema markup is a way to help search engines better understand the content on a webpage, and it can improve a websites visibility and click-through rate in search results.
