Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines
. SEO targets unpaid traffic rather than direct traffic or paid traffic. The goal of SEO is to increase the visibility of a website in search engine results pages (SERPs) so that it receives more traffic
. SEO involves a variety of activities, including keyword research, content creation and optimization, technical optimization, and link building
. The ultimate goal of any search engine is to make searchers happy with the results they find, so SEO aims to fulfill users' search needs by creating relevant, high-quality content and providing the best possible user experience
