SEM stands for Search Engine Marketing, which is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) . SEM involves using various tools, techniques, and strategies to improve a websites visibility and increase its chances of appearing at the top of search results. SEM is a highly effective way to increase a websites ranking on search engines like Google and attract qualified traffic to the website.
SEM can be divided into two main categories:
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Search Engine Optimization (SEO): Techniques focused on improving organic rankings. SEO aims to make a website appear in the unpaid or "organic" results of a search engine.
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Paid Search Advertising: Techniques that aim to make a brand appear in paid results. Paid search advertising is also known as pay-per-click (PPC) advertising, where businesses pay search engines to show their ads in the search results.
SEM is important because it is a data-driven approach to targeting an audience across all online channels and touchpoints. It is a flexible solution suitable for businesses of all sizes, and it offers affordable minimum investment options, making it accessible to startups and small businesses. By leveraging the potential of SEM, a business can achieve high conversion rates and position its product right in front of customers when they are ready to make a purchase.
