what is sender in communication

In communication, the sender is the individual or object that initiates a message. The sender encodes the message data and transmits the information via a channel to one or more receivers. The senders role in the communication process includes selecting the type of message, analyzing the receiver, using the you-viewpoint, encouraging feedback, and removing communication barriers. The success of the communication process depends on the senders ability to communicate effectively. The senders experiences, attitudes, knowledge, skill, perceptions, and culture influence the message. The sender should choose the appropriate words or signs to convey the message and select the appropriate channel to ensure the receiver interprets the message as intended. The senders decision to utilize either an oral or a written channel for communicating a message is influenced by several factors, such as the urgency of the message, the need for immediate feedback, the requirement for documentation or a permanent record, and the complexity, controversy, or privacy of the content.