SEO stands for "search engine optimization". It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic, also known as "organic" or "natural" results, rather than direct traffic or paid traffic. The goal of SEO is to increase the visibility of a website in search engine results pages (SERPs) for specific keywords or phrases.
SEO involves a variety of techniques, including keyword research, content creation and optimization, technical optimization, and link building. By optimizing a website for search engines, it can rank higher in search results, which can lead to more traffic and potential customers.
It is important to note that SEO is different from search engine marketing (SEM) and pay-per-click (PPC) advertising. While SEM and PPC involve paying for advertising space on search engine results pages, SEO focuses on optimizing a website to rank higher in organic search results.
Overall, SEO is an important aspect of digital marketing and can help businesses increase their online visibility and attract more customers.
