what is seo company

An SEO company is a professional service provider that helps businesses improve their online presence and performance through search engine optimization. SEO companies work to restructure websites to increase visibility, traffic, and conversion rates. They do this by optimizing a website’s design, content, keywords, links, and technical aspects to match the target audiences search intent and preferences. SEO agencies typically work with a diverse range of clients, from small businesses to large enterprises, and across various industries. They may offer different service packages based on the clients budget and goals. Some of the core services provided by SEO companies include keyword research, link acquisition, SEO reporting, content creation, and technical SEO. The goal of SEO is to grow a company’s visibility in search engines like Google, Bing, and Yahoo and drive relevant traffic to the website, which can lead to more leads or customers for the business. Hiring an SEO agency can be a good option for businesses that want a hands-off approach to dealing with SEO, allowing business owners to focus on the day-to-day needs of their company while experts focus on increasing digital visibility.