what is seo in digital marketing

SEO stands for Search Engine Optimization and is a process used to optimize a websites technical configuration, content relevance, and link popularity so that it ranks higher on a search engine results page (SERP) and receives more traffic. SEO is a critical component of digital marketing strategy and can help businesses expand their reach and increase revenue. The goal of SEO is to attract website visitors who will become customers, clients, or an audience that keeps coming back. SEO involves various techniques to improve website rankings, including keyword research, on-page optimization, link building, and content creation. SEO is different from SEM (Search Engine Marketing) and PPC (Pay-Per-Click) . While SEM and PPC are paid marketing efforts, SEO is a free, organic, editorial, or natural search result in search engines.