what is seo in marketing

SEO stands for Search Engine Optimization and is a digital marketing strategy focused on improving a websites visibility and organic search rankings. It involves optimizing website content, structure, and performance to attract more targeted traffic from search engines. The aim of SEO is to rank higher on a search engine results page (SERP) so that you receive more traffic. SEO is important because it helps attract website visitors who will become customers, clients, or an audience that keeps coming back. The process of SEO includes improving a websites technical configuration, content relevance, and link popularity. SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.