what is seo in website

SEO stands for "search engine optimization." It is the process of improving a website's visibility in search engines, such as Google, with the goal of increasing organic traffic. This is achieved by optimizing the website's technical configuration, content relevance, and link popularity. SEO involves activities both on-site and off-site, including keyword research, on-page optimization, technical optimization, and off-page strategies. The ultimate aim of SEO is to ensure that a website ranks higher in search engine results, making it more visible to potential visitors and customers